Portrait of Garrett Hogue smiling with arms crossed in front of a dark stone wall

Local Man Makes Pretty Pictures (Among Other Things)

If there's one thing to keep in mind about me and how I work, it's that I love to discover. Something new, something old, or just something that gets the job done. As a designer and a creative, I've let my curiosity lead the way (within reason) and it's led me on some incredible adventures.

My expertise lies in my ability to think in terms of big ideas and scalable creative systems, and execute those with precision from beginning to end. I fall somewhere between student and teacher, I have a natural ability to lead others but stay curious and eager to learn at every step.

Over the years, I've been able to help clients both big and small rebrand from the bottom up, launch national campaigns that reach levels far above my head, and give back to those that helped me get here.

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Portrait of Garrett Hogue smiling with arms crossed in front of a dark stone wall
Portrait of Garrett Hogue smiling with arms crossed in front of a dark stone wall

What I Do

Brand

Brand Strategy & Positioning

Brand Development & Creation

Logo & Identity System Design

AI Generative Systems & Workflows

Advertising Campaign Development

Brand Strategy & Positioning

Brand Development & Creation

Logo & Identity System Design

AI Generative Systems & Workflows

Advertising Campaign Development

Environmental & Event Design

Motion Design

Print Collateral

Annual / ESG Report Design

Environmental & Event Design

Motion Design

Print Collateral

Annual / ESG Report Design

Digital

Digital Strategy

Content Structure & Mapping

Information Architecture

UI Design Systems

Digital Strategy

Content Structure & Mapping

Information Architecture

UI Design Systems

AI Powered Development

Interactive Prototyping & Design

Front-End Direction

AI Powered Development

Interactive Prototyping & Design

Front-End Direction

Direction

Art Direction

Storyboarding

Presentation Design

Art Direction

Storyboarding

Presentation Design

Photography Direction

University Lecturing

Photography Direction

University Lecturing

How I Do It

Discovery

My job is to become an expert in what you do. Or at least, get as close as I can. That way we can work together and chart our path forward. That way, we can focus on the fun stuff.

During discovery we may chat about:

  • Scope

  • Budget

  • Timelines

  • What You Do

  • What You Need

Ideation

In order for a brand, website, or experience to stand the test of time, we have to understand what it is we need to create. So understanding your vision and our plan for creation is paramount.

During Ideation we may discuss and collaborate on:

  • Brand Values

  • Key Attributes

  • Tone, Voice, and Feeling

  • Visual Likes & Dislikes

  • Competitor / Industry Landscape

Creation

This is the phase of my process where we will spend the most time, and you will make decisions on creative. We will start with conceptual thinking, visual experimentation, and full concept development. You'll see your vision come to life in multiple ways until we get it right.

During the Build phase you might see:

  • Moodboards

  • 2-3 Visual Concepts & Directions

  • Example Applications

  • Prototypes

  • A Refined Visual Direction and/or concept

Execution

Where the rubber meets the road. With our approved concept in hand, I hand everything off to you. Whether physical, digital or conceptual; I create ready to go assets you can utilize in the future.

During Execution you may recieve:

  • Brand Guidelines

  • Presentation Templates

  • Social Templates

  • Photography or other Visual Direction

  • AI Assets or Prompt Instructions

How I Do It

Discovery

My job is to become an expert in what you do. Or at least, get as close as I can. That way we can work together and chart our path forward. That way, we can focus on the fun stuff.

During discovery we may chat about:

  • Scope

  • Budget

  • Timelines

  • What You Do

  • What You Need

Ideation

In order for a brand, website, or experience to stand the test of time, we have to understand what it is we need to create. So understanding your vision and our plan for creation is paramount.

During Ideation we may discuss and collaborate on:

  • Brand Values

  • Key Attributes

  • Tone, Voice, and Feeling

  • Visual Likes & Dislikes

  • Competitor / Industry Landscape

Creation

This is the phase of my process where we will spend the most time, and you will make decisions on creative. We will start with conceptual thinking, visual experimentation, and full concept development. You'll see your vision come to life in multiple ways until we get it right.

During the Build phase you might see:

  • Moodboards

  • 2-3 Visual Concepts & Directions

  • Example Applications

  • Prototypes

  • A Refined Visual Direction and/or concept

Execution

Where the rubber meets the road. With our approved concept in hand, I hand everything off to you. Whether physical, digital or conceptual; I create ready to go assets you can utilize in the future.

During Execution you may recieve:

  • Brand Guidelines

  • Presentation Templates

  • Social Templates

  • Photography or Other Visual Direction

  • AI Assets or Prompt Instructions