Lynkwell logo in white on a magenta-to-black gradient
Lynkwell logo in white on a magenta-to-black gradient

Lynkwell

An electrifying rebrand from the bottom up for a full service EV charging provider.

Aerial view of a highway bridge over water with Lynkwell's glowing pink beacon pattern overlaid

Lynkwell

An electrifying rebrand from the bottom up for a full service EV charging provider.

Aerial view of a highway bridge over water with Lynkwell's glowing pink beacon pattern overlaid

The Pulse of Progress

Lynkwell came to us hoping to consolidate everything they do (which is quite a bit) into a brand that grows and showcases all of their EV services from the smallest parking lot to the largest fleets. So, enter the beacon; a symbol, a spark and a connecting pulse that travels anywhere and everywhere an EV would take you.

Lynkwell logo with its pink beacon symbol on a dark navy background
Lynkwell logo lockups on light and dark backgrounds
Lynkwell beacon symbol on an illuminated wall sign
Lynkwell EV charging station with the beacon symbol in a grassy park
Lynkwell outdoor ad reading "The power to thrive" showing a person working on a laptop beside a charger
Lynkwell poster "The pulse of progress" with a glowing pink light trail in a subway station
Lynkwell print ad reading "Charge ahead of the competition" with a pink-lit EV charging port
Event stage with a curved screen showing a glowing pink bridge at sunset
Pages from the Lynkwell brand guidelines showing logos, color and layouts

The Pulse of Progress

Lynkwell came to us hoping to consolidate everything they do (which is quite a bit) into a brand that grows and showcases all of their EV services from the smallest parking lot to the largest fleets. So, enter the beacon; a symbol, a spark and a connecting pulse that travels anywhere and everywhere an EV would take you.

Lynkwell logo with its pink beacon symbol on a dark navy background
Lynkwell logo lockups on light and dark backgrounds
Lynkwell beacon symbol on an illuminated wall sign
Lynkwell EV charging station with the beacon symbol in a grassy park
Lynkwell outdoor ad reading "The power to thrive" showing a person working on a laptop beside a charger
Lynkwell poster "The pulse of progress" with a glowing pink light trail in a subway station
Lynkwell print ad reading "Charge ahead of the competition" with a pink-lit EV charging port
Event stage with a curved screen showing a glowing pink bridge at sunset
Pages from the Lynkwell brand guidelines showing logos, color and layouts

Lynkwell's visual system is simple in nature, but complex in it's execution. Meaning that it is all-encompassing and forms itself into the environment it's in. From afar, it's a pulse that lights the way, but also a subtle glow that permeates through the technology on the ground. Our use of color, form and cinematic imagery is meant to show the wide breadth of all that they do, but also give a glimpse of the meticulous engineering and expertise that made them who they are.

Technician checking a tablet beside a glowing pink Lynkwell charging unit in a parking garage
Glowing pink light trail along a coastal bridge above the clouds at sunset
Close-up of an EV charging plug with a pink glow
Collage of Lynkwell brand applications including a poster, brochure, business cards, ads and a charger

Lynkwell's visual system is simple in nature, but complex in it's execution. Meaning that it is all-encompassing and forms itself into the environment it's in. From afar, it's a pulse that lights the way, but also a subtle glow that permeates through the technology on the ground. Our use of color, form and cinematic imagery is meant to show the wide breadth of all that they do, but also give a glimpse of the meticulous engineering and expertise that made them who they are.

Technician checking a tablet beside a glowing pink Lynkwell charging unit in a parking garage
Glowing pink light trail along a coastal bridge above the clouds at sunset
Close-up of an EV charging plug with a pink glow
Collage of Lynkwell brand applications including a poster, brochure, business cards, ads and a charger

Electrifying a Web Experience

The website for Lynkwell's extensive rebrand provided us with two goals in mind; to create an interactive and dramatic reveal to compete in a highly competitive market, but also get across the services they provide. Whether that's an interactive 5 point "X-change" experience, or the vast array of visuals to depict who they are and what they do.

Lynkwell website shown on a phone and a tablet

Electrifying a Web Experience

The website for Lynkwell's extensive rebrand provided us with two goals in mind; to create an interactive and dramatic reveal to compete in a highly competitive market, but also get across the services they provide. Whether that's an interactive 5 point "X-change" experience, or the vast array of visuals to depict who they are and what they do.

Lynkwell website shown on a phone and a tablet

Manhattan Life

Manhattan Life

Manhattan Life