Lynkwell
An electrifying rebrand from the bottom up for a full service EV charging provider.
The Pulse of Progress
Lynkwell came to us hoping to consolidate everything they do (which is quite a bit) into a brand that grows and showcases all of their EV services from the smallest parking lot to the largest fleets. So, enter the beacon; a symbol, a spark and a connecting pulse that travels anywhere and everywhere an EV would take you.
Lynkwell's visual system is simple in nature, but complex in it's execution. Meaning that it is all-encompassing and forms itself into the environment it's in. From afar, it's a pulse that lights the way, but also a subtle glow that permeates through the technology on the ground. Our use of color, form and cinematic imagery is meant to show the wide breadth of all that they do, but also give a glimpse of the meticulous engineering and expertise that made them who they are.
Electrifying a Web Experience
The website for Lynkwell's extensive rebrand provided us with two goals in mind; to create an interactive and dramatic reveal to compete in a highly competitive market, but also get across the services they provide. Whether that's an interactive 5 point "X-change" experience, or the vast array of visuals to depict who they are and what they do.
