Milestone
A new sidekick and a sustainable visual framework for an environmental waste management company
A New View
After a while, the visual identity Milestone Environmental Services had been quite… regular as of late, especially in their industry. While their core ethos has never wavered, they felt they could appear a little more forward-facing. Over time, myself and a talented team of strategists have been able to push them to cleaner, modernized brand refresh with a new and improved template for sustainability reporting.
Staying Miles Ahead
Staying safe and reliable is always important. So when Milestone needed to make sure all employees were up to date on rule changes and safety regulations we thought, why not have some fun with it? Meet Miles. A mascot, a sidekick, some other third thing… Either way, Miles leads the way and let's you know what's happening. And because he's totally AI generated, he can go anywhere and do anything. Pretty cool.
The journey to the MILES you see here did not happen overnight. With AI generation being so new (and sometimes tacky if not handled well), we made sure that every iteration and every change was calculated and purposeful). The goal being that AI or not, MILES captures your attention.
