BrandExtract
New web experience and refreshed external brand for a strategic branding agency
Making an Impact
Working on your own agency's brand can get complicated, so much so it has become a running joke in the design industry. So when tackling the challenge of an updated site and a buttoned up brand identity, we at BrandExtract found that since things get so complicated, we should create something uncomplicated (I know, what a stroke of genius). All that means is that now we focus on what matters. A modular approach to an experience that focuses on the strategy, and the work.
BrandExtract at it's essence is where strategy meets brand. Which on it's own can appear vague, and sometimes too complex. Out goal with simplifying the brand toolkit was to give designers now and tomorrow a frameowk (rather than a big box of assets). That way, years from now, all that's needed is a style reference, an AI prompt, and a couple of examples.
Show, Don't Tell
The BrandExtract site serves two purposes. Show what we do, and how we do it. So, that means lead with our propietary strategy (and keep it digestible), and show off the work. Like, really show it off. One major change from the previous site to now was the lessening of written context and the upfront nature of beautiful, award winning work and the results that come with it.
